Front Row Events successfully executed a milestone event of a beach activation for the newly launched DAMAC Riverside project, football-themed, the event featured exciting football-inspired games, gift prizes, and endless entertainment. Guests were captivated by magicians, dynamic dance performances, bubble show, acrobats, BMX stunts, energetic anchors, and rejuvenating beach yoga sessions. A variety of delicious food and beverage stalls added to the experience. The brand activation reached new heights with paragliders soaring above and a massive LED screen in the middle of the sea, making it an unforgettable spectacle.